ST-Group Packaging to Up-Sell
In an article titled, Pipe Tobacco With Legs, Convenience Store Decision Magazine recently posted an article regarding the efforts made by the Scandinavian Tobacco Group (ST-Group) to improve sales in convenience stores for cigarette, cigar and pipe tobacco smokers to get their product.
While this blog deals exclusively with pipe smokers, because this article was abnout a company that is near and dear to the hearts of a great many pipe smokers, especially in Europe, I felt like it was worthy of a repost here. Enjoy:
Scandinavian Tobacco Group Lane has introduced PIPA, a product that will make it easier than ever for cigarette and cigar smokers to explore the world of pipe tobacco. Each package comes with 1.5 ounces of Vanilla Cavendish pipe tobacco, a free corn cob pipe, a free sticker, and a free ‘Pipe Smoking 101’ instruction booklet—all for a suggested retail price of $5.49.
“There are scores of adult smokers who are curious about pipe tobacco,” said Leonard Wortzel, the company’s brand manager for pipe and RYO. “Their biggest barrier is often the cost and complication of choosing a pipe. PIPA gives smokers an incredibly affordable way to explore the pipe smoking hobby.”
The first thing consumers will likely notice about PIPA is the packaging itself, which stands in stark contrast to the more traditional branding of most pipe tobaccos. Currently available in Vanilla Cavendish, STG Lane will launch additional PIPA blends in early 2013.
For More Information From Scandinavian Tobacco Group Lane
Merger to Reshape Industry?
By: Richard Davies Where there’s smoke there’s a merger. Reynolds American says it will buyRead More
Kansas City Pipe Show Report
A guest post from Pipe Industry insider Nathan King of Nate King Pipes. Nate isRead More